The Development Prospects of Web3 Social Web

In recent years, the concept of decentralized Social Web has gradually attracted attention. Although some have believed that such networks would "never succeed," with the development of technology, this field is迎来新的机遇. This article will explore how decentralized Social Web addresses three major challenges: user growth, identity management, and revenue models.

Social Web and User Growth

Traditional social platforms typically attract users through large-scale marketing campaigns. However, this approach has limitations and struggles to retain users and maintain engagement. The Web3 Social Web introduces a new idea: separating the social graph from applications. This means that even if a certain application disappears, the social relationships built by users can still be utilized by other applications, making it easier to launch new social networks.

Building Social Graphs Using Public Chain Data

Some projects are exploring the use of public chain data to build social graphs. For example, certain platforms convert on-chain transaction data into readable profiles and offer messaging features to create a Social Web similar to Twitter. This approach leverages the transparency of blockchain but also faces the issue of insufficient data richness.

Dedicated Social Web Protocol

To address the limitations of public chain data, some projects are developing dedicated Social Web protocols. These protocols abstract the fundamental elements of social interaction, such as posting, commenting, and sharing, providing developers with the infrastructure to build social applications. The advantage of this approach is that even if a particular application fails, the generated social graph can still be utilized by other developers.

Decentralized Social Media from Scratch

Another strategy is to completely redesign decentralized social media. Some projects are developing dedicated blockchains optimized for social applications. This approach can allow for more fine-grained control over user experience, but it may also become disconnected from the existing Web3 ecosystem.

Outlook

The development of decentralized Social Web is still in its early stages. The key issue is how to provide a good user experience and attract enough users while maintaining decentralization. In the future, we may see multiple models coexisting, ultimately determined by user choice and market dynamics as to which solution is more viable. In any case, the exploration of Web3 social networks is opening up new possibilities for the future of the internet.