Live streaming has become a new battleground for encryption trading platforms

At the end of 2024 and the beginning of 2025, the encryption industry is迎来了 a new turning point: live streaming features are gradually becoming the strategic core of major trading platforms. This is not just a simple function upgrade, but reflects a fundamental shift in the underlying competitive logic of exchanges.

In this market driven by speed and emotion, live streaming is reshaping the information flow, trading chain, and community ecology. Several leading exchanges are launching live streaming features, viewing them as key tools to compete for traffic, activate communities, and bind opinion leaders.

The Triple Value of Live Broadcast Function

1. Improve user retention

The encryption platform has always faced the issue of "low user stickiness." Most users leave the platform after completing transactions, making it difficult to form a continuously active community atmosphere. The live streaming feature can precisely break this static usage pattern:

• Users can watch, communicate, and trade at the same time, enhancing their sense of participation.
• Real-time market analysis and expert interpretation enhance investment confidence and trading frequency
• The platform binds opinion leaders through live streaming to expand community influence.

2. Promote instant conversion

The core of the encryption market lies in information-driven dynamics. Compared to other content formats, live streaming has a higher interaction density and dissemination speed. More importantly, the deep integration of live streaming with trading has brought about a new product model:

• Users can place orders for recommended cryptocurrencies directly in the live broadcast room.
• Supports one-click copy trading and automatic strategy replication
• Data, signals, and emotions are linked in real-time to enhance decision-making efficiency.

This makes live streaming no longer just a tool for information dissemination, but forms a new paradigm of "content is transaction".

3. Build a content moat

In the Web3 world, "Traffic = Consensus = Assets". Opinion leaders, creators, and communities are one of the platform's most important non-standardized assets. Through live streaming, the platform can deeply bind with opinion leaders, making them an important part of the exchange ecosystem.

Live Trading Strategies of Major Exchanges

A leading exchange A: community-driven content platform

• Emphasize community and ecological linkage
• Build knowledge entry through AMA, new coin explanations, and market live broadcasts.
• The influencer onboarding system aligns with new project promotion
• Users can ask questions and interact in real-time, enhancing platform stickiness.

Top Exchange B: Professional Trading-Oriented Live Broadcast

• Focus on professional traders, led by a team of analysts
• Direct trading is available in the live broadcast room, emphasizing a smooth experience for analysis, decision-making, and placing orders.
• Focused on Chinese content, deeply cultivating the Asian trading market
• Create an expert-oriented content matrix to enhance platform professionalism.

Exchange C: Social Trading Experiment

• Create a new model of "live streaming + social trading"
• Support users in following the主播 strategy, promoting a community joint investment mechanism
• Introduce AI-driven market interpretation to enhance content generation efficiency
• Connect with content ecosystems such as NFTs, blockchain games, etc., to expand the boundaries of live streaming.

Future Trends Outlook

1. AI-driven personalized live streaming recommendations: With the accumulation of data and the development of AI technology, future platforms may achieve tailored live streaming recommendations for every individual.

2. Standardization of live broadcasting features: Currently still in the early exploration stage, but has demonstrated strong user conversion capabilities. It is expected that more trading platforms will quickly follow suit, integrating live broadcasting as a standard feature in their trading interfaces.

3. The Rise of Decentralized Live Streaming: With the improvement of Web3 infrastructure, decentralized live streaming protocols may reshape the existing content distribution logic, bringing new opportunities and challenges to the platform.

Conclusion

Live streaming is evolving from an entertainment tool into a content financialization engine, connecting opinion leaders with users and linking information, emotions, and trading behaviors. However, issues such as content regulation, investment risks, and manipulation controversies are also emerging, which will become new challenges that the encryption platform needs to address cautiously.

For exchanges, live streaming is both an offensive tool to capture users' minds and a defensive measure to maintain regulatory boundaries. This new battle surrounding the live streaming feature has just begun.